How to Write a Mission Statement for Your Creative Business.
Your mission statement is a short and simple description that captures the core values of your business. It is an essential marketing tool and should reflect every aspect of your business. The perfect mission statement gives the company direction, guides decision making, and inspires employees, owners, and potential customers.
Using your business's vision statement. A vision statement isn't something you write and then forget. As your business grows, you should constantly revisit your vision statement to measure your progress and success. It can also help you make key business decisions, because it represents the heart and soul of your business.
Lastly, your mission statement should speak to your purpose for the business. Finding your purpose is important for any business and it’s something we’ll cover in another blog. As Christian entrepreneurs, one of the what, why, who and how categories will resonate with you and your calling for the business.
Writing a business mission statement Your business mission statement should define your vision so well that it almost feels like a strategy, it should exuberate passion and authenticity. It should not feel generic, lacklustre, or be useless.
The narrower your mission statement, the easier it is to convey your organization’s purpose and activities and to focus your attention and resources on achieving success. If you start out with a mission to benefit every man and woman on Earth, you’re likely to frustrate yourself and your board. In this situation, you’d likely be trying to work at a scale that far exceeds your.
The mission statement explains what your business is trying to achieve. In addition to guiding your entire company, it also helps your employees make decisions that move them toward the company’s overall mission and goals. “Ideally, (the mission statement is) something that describes what you’re about at the highest level,” McNerney says.
One of the best ways to get started on your mission statement is to look at the mission statements of companies you admire and aspire to emulate. What they have written (and the way they embody that statement) will give you an idea of what a good mission statement looks like.